Lulu Direct

Name: Lulu Direct
Rating: 3.7 (48 reviews)
Author: Lulu Publishing

by Lulu Publishing

View on Shopify

Create, Sell and Ship books easily with the Lulu Direct App

Print on demand (POD) Free plan

Rating: 3.7
Reviews: 48
Pricing from: Free
Launched: Apr 2018
Est. installs: Unlock
Est. lifetime revenue: Unlock

First seen 18 Sep 2026 · Data updated 1 week ago

AI review summary

Mostly positive

Merchants are broadly positive about the app and single out fast onboarding and responsive support. The main frustrations concern pricing tiers and occasional sync delays, and recent reviews suggest sentiment is stable.

What merchants praise

Responsive support
Many merchants mention quick, helpful replies.
Easy setup
Several got started within minutes.

Common complaints

Pricing tiers
Several feel key features sit behind the higher plans.
Sync delays
A few report data taking hours to update.

Feature requests

Bulk editing
A few want to change many items at once.

Competitor opportunities

Transparent pricing
A rival with simpler plans could win merchants who feel nickel-and-dimed.

Based on 48 reviews · generated 1 second ago

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Worst recent reviews

1- and 2-star reviews reveal what this app gets wrong: the gaps a competitor could fill.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

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About Lulu Direct

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Highlights

Easy to Use: Connect your books in a matter of minutes.
Flexible Formats: Over 3,000 book format options, binding types, and layouts.
Professional Quality: We deliver high quality printing at competitive prices.

Languages

English