ParityTest: Price A/B Testing
by magichsin
Run price A/B tests without discount bias. See profit per visitor, not just conversion rate.
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- Reviews
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- Pricing from
- $69.00/mo
- Launched
- Aug 2026
First seen 18 Sep 2026 · Data updated 1 week ago
About ParityTest: Price A/B Testing
ParityTest runs price A/B tests on your storefront using Shopify Discount Functions. Each price group in a test is shown with the same discount treatment, so results reflect actual price response, not a difference in whether one group saw a discount and the other didn't. Results are reported as profit per visitor alongside conversion rate, since a lower price with a higher conversion rate can still perform worse on profit. Works on any Shopify plan. Shopify Plus is not required.
Highlights
- Run price A/B tests without introducing a discount-perception bias
- See profit per visitor for every test group, not just conversion rate
- Available on every Shopify plan, no Shopify Plus required
- Built-in support for GDPR data access and deletion requests
Languages
English