App Market Gap

Tolstoy: Shoppable Video & UGC

by Tolstoy

Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from.

Rating
4.7
Reviews
272
Pricing from
$12.00/mo
Launched
Dec 2020
Est. installs
Est. lifetime revenue

First seen 18 Sep 2026 · Data updated 1 week ago

Worst recent reviews

1- and 2-star reviews reveal what this app gets wrong: the gaps a competitor could fill.

About Tolstoy: Shoppable Video & UGC

Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos. Track views, clicks, add-to-carts, and attributed revenue in one dashboard.

Highlights

  • Import Instagram Reels, TikTok videos, UGC, or upload your own.
  • Tag products and publish across your store and Shop App without code.
  • Let shoppers explore products and add items to cart from each video.
  • Choose video galleries, carousels, stories, feeds, and pop-ups.
  • Track views, clicks, add-to-carts, and attributed revenue.

Languages

English, Japanese, Czech, Danish, German, Spanish, Finnish, French, Italian, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Swedish, and Turkish