WAX: marketing on WhatsApp

Name: WAX: marketing on WhatsApp
Price: 499 USD
Rating: 4.8 (63 reviews)
Author: Wax IO

by Wax IO

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Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.

Abandoned cart Marketing - Other

Rating: 4.8
Reviews: 63
Pricing from: $499.00/mo
Launched: Jul 2023
Est. installs: Unlock
Est. lifetime revenue: Unlock

First seen 18 Sep 2026 · Data updated 1 week ago

AI review summary

Mostly positive

Merchants are broadly positive about the app and single out fast onboarding and responsive support. The main frustrations concern pricing tiers and occasional sync delays, and recent reviews suggest sentiment is stable.

What merchants praise

Responsive support
Many merchants mention quick, helpful replies.
Easy setup
Several got started within minutes.

Common complaints

Pricing tiers
Several feel key features sit behind the higher plans.
Sync delays
A few report data taking hours to update.

Feature requests

Bulk editing
A few want to change many items at once.

Competitor opportunities

Transparent pricing
A rival with simpler plans could win merchants who feel nickel-and-dimed.

Based on 63 reviews · generated 1 second ago

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Worst recent reviews

1- and 2-star reviews reveal what this app gets wrong: the gaps a competitor could fill.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

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About WAX: marketing on WhatsApp

WAX is a WhatsApp marketing platform based in France, designed to help Shopify merchants drive sales and retention through conversational marketing. With very high open rates and response rates, WAX turns WhatsApp into a high-performing channel with significant incremental revenue. WAX helps you deploy the perfect use cases for your business: recover abandoned carts, send back-in-stock alerts, re-engage customers with post-purchase flows — all while staying GDPR-compliant.

Highlights

Create engaging marketing campaigns easily and send them at the right time
Build automated customer journeys thanks to our conversational flow builder
Chat seamlessly with customers and link your inbox to support tools
Track performance and optimize the results of your campaigns and automations

Languages

English