Bratrax
by Bratrax
See the real ROAS of every campaign, ad set and ad — and the ad sales still showing as 'Direct'.
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- Reviews
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- Pricing from
- $99.00/mo
- Launched
- Mar 2025
First seen 18 Sep 2026 · Data updated 1 week ago
About Bratrax
Meta, Google and TikTok each claim credit for the same sale, and what's left over lands in a catch-all 'Direct' bucket. Bratrax closes that gap: every order ties back to what actually drove it — the ad, the email, the SMS, even the subscription. Choose the attribution model you trust — last-touch, first-touch, linear or time-decay — so you're never locked to one version of the truth. Grow what's working, cut what isn't, and trust every number, because it traces back to the orders behind it.
Highlights
- Each sale counted once: no double-counting, no mystery 'Direct' bucket
- Ad-level attribution: every sale traced to channel, campaign, ad set and ad
- Nothing hidden: drill any number down to the orders and touchpoints behind it
- New-customer metrics: split new vs returning ROAS & CAC that blended MER hides
- Know who buys, and who's just lurking: LTV by acquisition channel
Languages
English