Easy Tag ‑ GTM & Data Layer

Name: Easy Tag ‑ GTM & Data Layer
Price: 99 USD
Rating: 3.7 (77 reviews)
Author: TAGinstall

by TAGinstall

View on Shopify

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.

Analytics

Rating: 3.7
Reviews: 77
Pricing from: $99.00/mo
Launched: Nov 2020
Est. installs: Unlock
Est. lifetime revenue: Unlock

First seen 18 Sep 2026 · Data updated 1 week ago

AI review summary

Mostly positive

Merchants are broadly positive about the app and single out fast onboarding and responsive support. The main frustrations concern pricing tiers and occasional sync delays, and recent reviews suggest sentiment is stable.

What merchants praise

Responsive support
Many merchants mention quick, helpful replies.
Easy setup
Several got started within minutes.

Common complaints

Pricing tiers
Several feel key features sit behind the higher plans.
Sync delays
A few report data taking hours to update.

Feature requests

Bulk editing
A few want to change many items at once.

Competitor opportunities

Transparent pricing
A rival with simpler plans could win merchants who feel nickel-and-dimed.

Based on 77 reviews · generated 1 second ago

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Worst recent reviews

1- and 2-star reviews reveal what this app gets wrong: the gaps a competitor could fill.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

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About Easy Tag ‑ GTM & Data Layer

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work.

Highlights

Google Tag Manager installation for Shopify
Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
Checkout Extensibility support

Languages

English and French