Littledata ‑ The Data Layer

Name: Littledata ‑ The Data Layer
Price: 199 USD
Rating: 4.8 (140 reviews)
Author: Littledata

by Littledata

View on Shopify

Server-side tracking for GA4, Meta, Klaviyo. Lower CAC, lift ROAS. No GTM, no developers needed.

Ads Analytics Free plan

Rating: 4.8
Reviews: 140
Pricing from: $199.00/mo
Launched: Jan 2017
Est. installs: Unlock
Est. lifetime revenue: Unlock

First seen 18 Sep 2026 · Data updated 1 week ago

AI review summary

Mostly positive

Merchants are broadly positive about the app and single out fast onboarding and responsive support. The main frustrations concern pricing tiers and occasional sync delays, and recent reviews suggest sentiment is stable.

What merchants praise

Responsive support
Many merchants mention quick, helpful replies.
Easy setup
Several got started within minutes.

Common complaints

Pricing tiers
Several feel key features sit behind the higher plans.
Sync delays
A few report data taking hours to update.

Feature requests

Bulk editing
A few want to change many items at once.

Competitor opportunities

Transparent pricing
A rival with simpler plans could win merchants who feel nickel-and-dimed.

Based on 140 reviews · generated 1 second ago

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Worst recent reviews

1- and 2-star reviews reveal what this app gets wrong: the gaps a competitor could fill.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

★★★★★

The app stopped syncing after the last update and support took a week to reply. We lost orders during the outage and had to switch to a competitor.

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About Littledata ‑ The Data Layer

Littledata is the customisable data layer built for Shopify stores. We recover revenue, audiences, and conversions that tag-based tracking misses, and send clean, first-party signals to Google Analytics, Google Ads, Meta Ads, Klaviyo, TikTok, and Pinterest. This gives merchants a more accurate view of what's actually driving sales, so ad platforms and email tools can make better decisions with more complete data.

Highlights

Event Editor: Enrich events with Metafields, filter by rules - no code needed
Ad Platforms: Lower CAC, lift ROAS with accurate Google and Meta signals
Email & SMS: Identify opted-in abandoners, trigger more flows for Klaviyo
Profit & Margins: Optimise ad spend on real margins, not just revenue
Subscriptions, Markets, Headless, Hydrogen, bot filtering - built in

Languages

English

Rating breakdown

128

Pricing

Flex Free

$0.35 per Shopify order tracked
- · Server-side tracking and data layer
- · Event Editor - no code required
- · Profit Signal for Google Ads and Meta
- · All 9 destinations included
Scale $199.00 /mo

$0.15/order from 1,501–3,000, then $0.06/order above 3,000
- · All Flex plan features, plus:
- · 1,500 orders included per month
- · Session Enrichment + Persistent ID
- · Segment destination included
Plus $990.00 /mo

$0.03/order from 10,001-50,000, then $0.02/order above 50,000
- · All Scale plan features, plus:
- · 10,000 orders included per month
- · Multi-store rollups and multi-currency
- · Managed onboarding and training

Developer

Littledata

Apps tracked: 2
Average rating: 4.8

Developer page on Shopify →

Competing apps

Same categories, largest first.